RUDIQ
Brand Identity, Rebranding, Digital Design
Rebranding and identity design for a digital asset tokenizing company by Dalio Protocol.
“The color palette, an homage to the festive season, balances tradition with a modern, tech-forward aesthetic. By combining the vibrancy of red and green with a sleek, futuristic execution, we align Rudiq’s visual identity with its mission—bridging the traditional with the digital.”
“The icon, derived from the letter "Q," symbolizes both uniqueness and forward progress. The two distinct lines, with one extending further than the other, are a subtle yet powerful reference to financial growth and the visual language of cryptocurrency charts. This deliberate design choice embodies both the promise of advancement and the dynamic nature of digital assets.”
“Rudiq is a pioneering fintech application that allows users to leverage their digital crypto assets as collateral to secure loans. As an innovative startup, they aim to create a solution that had never been explored before, bridging the gap between traditional finance and the evolving world of digital assets.”
“At Jora Studios, we conceptualized Rudiq's brand identity by drawing inspiration from its unique name, rooted in the character of Rudolf, a symbol of individuality and abundance, especially associated with Christmas—a time known for giving, joy, and celebration. This symbolic foundation reflects the core values of Rudiq: uniqueness, innovation, and the empowerment of users through modern technology.”